About Circle LDN
We're building London's circular economy, one connection at a time.
Our Story
We just launched Circle LDN with a simple observation: businesses across London are paying to dispose of materials that other businesses desperately need.
A brewery in Hackney Wick pays £200/month to send spent grain to landfill. Two miles away, a pig farmer in Essex is buying expensive feed. A cafe in Canary Wharf pays for coffee grounds removal, while community gardens nearby are buying compost.
We realized that the infrastructure to connect these businesses didn't exist. So we built it.
We're a husband-and-wife team based in Poplar (E14). One of us is a software engineer, the other is passionate about sustainability and community building. Together, we're creating the tools London needs to become a truly circular economy.
Our Mission
To make it easier and more profitable for London businesses to participate in the circular economy than to use traditional waste disposal.
We believe that sustainability should be a competitive advantage, not a cost center. When a brewery can save £2,400/year by giving their spent grain to a local farmer instead of paying for disposal, everyone wins.
How We Work
Phase 1: The Free Directory
We've built this free, public directory to help London businesses find each other. It's our contribution to the ecosystem, and it always will be free.
Phase 2: Consulting Services
For businesses who want help navigating the circular economy, we offer paid consulting services. We'll find partners, coordinate logistics, and handle the complexity so you can focus on running your business.
Phase 3: The Platform
We're building the software tools that the circular economy needs: matchmaking, logistics management, impact reporting, and more. This is the future, and we're building it based on real feedback from real businesses.
Our Values
🌍 Local First
We focus on London businesses. Short distances, strong communities, lower carbon footprints.
🤝 Collaboration Over Competition
The circular economy works best when businesses help each other. We facilitate that cooperation.
💡 Practical Solutions
We're engineers and operators, not just advocates. We build tools that actually work for real businesses.
📊 Data-Driven
We measure what matters: cost savings, carbon reduction, and community impact.
Part of London's Bigger Picture
London has set ambitious goals to build a circular economy and reduce waste. Organizations like LWARB and the Mayor's office have outlined strategic plans for how our city can transition to a more sustainable, resource-efficient future.
Circle LDN is an independent small business working to support these goals at the street level. While we're not affiliated with any government organization, we share their mission and believe that small, agile teams like ours can complement the broader strategy by providing practical support to individual businesses.
We're the "boots on the ground" - talking to breweries, cafes, and manufacturers every day to make London's circular economy vision a reality, one connection at a time.
Want to Learn More?
We'd love to hear from you. Whether you're a business looking to join the circular economy, or you're just curious about what we're building.